Rise with Fariha

Discover Your Strength, Define Your Story

Blending Emotional Intelligence with Financial Empowerment to unlock your fullest potential.

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Excellence Award Winner
2025 in Finance

Certified ICF Emotional Intelligence Practitioner and Coach

Emotional Intelligence &
Finance Coach

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Get Smarter With Your Money & Your Emotions.

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Meet Me Fariha Fatima

Welcome to Rise with Fariha, a safe and empowering space for personal and professional transformation. A mother, a mentor, a corporate leader, an Award-winning Financial Expert and Certified Emotional Intelligence Coach- my mission is simple yet profound—equipping you with the tools, clarity, and confidence to build an emotionally strong and financially secure life.

Whether you’re looking to map your path to emotional intelligence, or financial freedom, transform your relationship with money, strengthen your emotional resilience, or cultivate leadership rooted in self-awareness and empathy, I am here to help you rise.

About Fariha

A Gold medalist MBA from IBA, Pakistan, an award-winning Finance professional, a loving mother and a passionate Emotional Intelligence Coach on a mission. 

My journey beautifully blends ambition, resilience, and heart. I began my professional path in the fast-paced world of banking and finance, spanning over two decades of corporate excellence in the UAE’s dynamic financial sector. But my journey taught me that real financial success isn’t about spreadsheets alone—it’s about emotional clarity, conscious choices, and understanding who you truly are. Over time, I have devoted myself to building purpose-driven financial ecosystems that are not just profitable, but human-centered.

Why Emotional Intelligence?

I believe true success comes when financial strategies are aligned with personal values. Through Rise with Fariha, she blends neuroscience, emotional intelligence, and financial empowerment, guiding individuals, particularly women and youth, toward authentic self-discovery and financial freedom.

How does it impact us?

Recognition & Achievements:

  • Winner of Excellence Award by Gulf News & BeingShe (2025) – Best in Finance (Product Development & Strategy). Read here ( insert link to article here)

  • Featured in Khaleej Times Impact Supplement on Pakistan’s National Day (2025) in a column titled ‘From Finance to Fulfilment’, under the section ‘‘Driving Change, Making Impact: The Pakistani Corporate Footprint’. Read here ( insert link to article here)

  • Certified Emotional Intelligence Coach (ICF & IAPCCT).

  • Over 24 years of corporate experience across renowned financial institutions in the UAE & Pakistan

The Perfect Coach For Anyone

A transformative journey to awaken your strategic influence, emotional intelligence, and authentic confidence.

Emotional Intelligence Coaching

A transformational experience to awaken emotional strength, clarity, confidence in your life, work and relationships!

Financial Empowerment & Planning

Find clarity in your finances and strength in your mindset to empower your work and relationships.

Leadership Development

Awaken the Leader Within: harness emotional intelligence and strategic clarity to transform your impact.

Fay Chaudry Hypnotherapist and Fertility Consultant

I had three incredible sessions with Fariha as an emotional intelligence coach and came away feeling more grounded, self-aware, and empowered. Each session gave me practical tools to manage my emotions ...

Faiqa Mother of a Client

Fariha is an excellent coach. Her sessions were well-structured, age-appropriate, and tailored to my son’s needs. We truly appreciate her dedication and the positive impact she made.

Azfar Zunnaurain Student | Finance Enthusiast

Ma’am Fariha’s 10-lecture course helped me learn emotional intelligence in a clear and structured way—especially in terms of finances. Her guidance changed the way I manage both emotions and my perspective on EQ forever.

Madeeha Damoun Parent & Transformational Coach | Trainer

I've worked with a few coaches in the past, but she’s truly special.. With over 20 years of diverse leadership experience in the financial sector across UAE and Pakistan, what really sets her apart is her empathy ...

Hear From Our Clients

Discover how blending financial strategy with emotional intelligence creates lasting change.

Why Choose Rise with Fariha?

Holistic Approach

We address both your emotional landscape and your financial reality, crafting a well-rounded roadmap for lasting success.

Authenticity First

We believe every person has a unique story. We meet you exactly where you are, providing personalized, judgment-free support.

Proven Results

Our methods are tried and tested, leading clients toward meaningful personal growth and tangible financial empowerment.

About the Work

Emotional intelligence refers to the ability to perceive, understand, and manage one’s own emotions and relationships. It involves being aware of emotions in oneself and others and using this awareness to guide thinking and behavior. Emotionally intelligent individuals can motivate themselves, read social cues, and build strong relationships.

Emotional intelligence encompasses several components, including self-awareness and social skills. It plays a crucial role in determining how individuals interact with each other, how they handle stress, and how they make decisions. Over the past few decades, emotional intelligence has been recognized not only as a key determinant of personal well-being but also as a significant predictor of success in both professional and personal life.

I blend Emotional intelligence tools with my decades of expertise and experience in the corporate esp. Finance industry to guide clients how to align their emotional blueprints to their values and goals, and hence provide them the tools to find clarity, confidence and strength within themselves to make value-aligned decisions related to personal relationships, corporate moves or your financial journey.

Therapy focuses on healing past wounds and clinical concerns. Coaching is present-to-future, goal-driven, and skills-based. I help explore emotional and behavioral patterns, and unlock strengths from within, but do not diagnose or treat.

  • Fewer emotional “hijacks”; faster resets

  • Clearer boundaries & difficult conversations

  • Confidence that matches your values

  • Practical money habits (spend–save–invest) you can sustain

  • Measurable progress through trackers and mini-challenges

Women, teens/parents, and professionals who want calm under pressure, stronger relationships, and smarter financial choices without losing their integrity or faith values.

Get Started With Coache

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Techniques Course

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Strategies Class

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Mastery Class

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